Dyson Hot and Cool Home Fan

Dyson approached Friction Collective to create a new approach to their usual promotional product video.
Wanting to capitalize on the ‘real’ trend that a large amount of advertising agencies are aiming at now, Dyson asked Friction to bring our fresh, younger and genuine feel to their AM09 video, to inject a feeling of homely relatability.

Now with over 45 thousand hits on YouTube the video proved to be very popular.


Director/Editor: Jack Davies

Camera Opp: Josh Williams

Sound Design: Patrick Henchman Audio

DOP + Creative Director: Fin Davies

Production + Project Manager: Lewis Smith