How Video Content works hard to promote your brand.

While video is becoming a fundamental part of every business, it’s important to recognise the difference between meaningful video content and just plain old noisy advertising. These statistics say it all.



Video is 60% of internet traffic and growing!

And story based video content is proven to be the most successful for marketing content.

Friction Collective is all about the storytelling, and we believe this is the most genuine, personal and effective way that you will engage with your customers.

If you think about it, the effectiveness of video should come as no surprise.
After all, our vision and hearing are our most dominant senses and the most effective way we learn. Most information transmitted to our brains is visual and audible.

So if imagery already boosts engagement with your audience, imagine what video can do?



The Science

NEURAL COUPLING
A story activates parts of the brain that allows the listener to turn a story into their own ideas and experience, thanks to a process called neural coupling.

DOPAMINE
The brain releases dopamine into the system when it experiences an emotionally charged event, making it easier to remember and with greater accuracy.

MIRRORING
Listeners will not only experience similar brain activity to each other, but also to the speaker.

CORTEX ACTIVITY
When processing facts, two areas of the brain are activated. A well told story can engage many additional areas, including the motor cortex, sensory cortex and frontal cortex.



Let’s Get Down to Business

We don’t want to bamboozle you with pages and pages of detailed studies as to why video advertising is better, but we do want to let you in on some pretty impressive stats. We’re not saying that posting leaflets through people’s letterboxes won’t benefit your business in anyway at all, as it might. But what we will say is that offering your customers an interesting, insightful and most importantly entertaining video is so much more beneficial to your business, not to mention more environmentally conscious than all that pamphlet posting.

Here’s our top benefits of video marketing.

The Facts

BUILD TRUST
Video builds trust. It allows you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Furthermore, Moovly gives us whopping statistics:
You’re 53 times more likely show up first on Google if you have a video embedded on your website.

VIDEO CONTENT PERFORMS WELL ON ALL DEVICES
Video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused. Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

VIDEO DOES THE TALKING SO YOU DON’T HAVE TO
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their homepage.
Of those businesses, 83% said that their homepage explainer video was effective.

ITS AFFORDABLE
Video marketing may appear too expensive and complex. So, the question here is – how can social media managers with smaller budget embrace video marketing campaigns? The good news is that video marketing can also happen on a smaller scale. Video concepts can be simple and cost effective, so you can spend very little and still achieve great results.

CONVEY YOUR PERSONALITY
Storytelling is the perfect platform to let your brand’s personality shine through. Not by selling of course, but via the stories you tell, whether they’re created by the brand itself, user-generated or a combination of both. Never be afraid to let the personality of your brand come through loud and clear via storytelling.
Your customers want to see and experience your brand’s personality.

GET MORE TRAFFIC
60% of mobile traffic is used on videos. By 2021, 70% of traffic in the internet will be due to videos. This is more than three-quarter of virtual traffic. As an entrepreneur, having a killer strategy and a flow of creative content for your brand is your next big step if you want to boost things up.



The Good, The Bad and the Ugly

Friction Collective’s broad base of industry and online marketing knowledge will produce your brand video with craft and skill. We are creative and imaginative and can help you as much or as little as you need, sharing ideas and vision in order to create something that’s not only visually stimulating but communicates with your audience and works hard for your brand.

Some inspiring data:

  1. A video is 53 times more likely than a text article to show up on page one of Google.
  2. 90% of online users say that product videos help to decide.
  3. 36% of online consumers trust video ads.
  4. Facebook now sees 8 billion average daily video views from 500 million users
  5. 500 million Instagram users engage with stories everyday

If you’re going to do something, do it well. These are reasons that video content can go wrong.

  1. It did not explain the product or service clearly enough = 37%
  2. It’s low quality is discouraging = 25%
  3. It was too long = 21%
  4. It was poorly designed = 12%
  5. It had bad animation = 5%



The Equation For Clever Content

QUALITY CONTENT:
Quality content is about working with what you have already, and then working with the right collaborators.

DISTRIBUTION:
Next you need to determine how and where you position your content, to get it noticed by your target audience.

RETARGETING:
Retargeting is a paid search marketing strategy that allows you to message consumers who are already interested in your business.

BETTER RESULTS:
70% of consumers say content marketing makes them feel closer to the sponsoring company, which generates 3 x as many leads at 62% less than the cost of traditional marketing.



This is about you, and Showing your Unique Qualities

BECAUSE YOU’RE WORTH IT
This is about you. We want the world to see your beauty. We love to explore the unique qualities that exist within each client we work with to create something fresh, honest and beautiful.

WE PUT THE MEGA IN MEGAPHONE
A big part of brand communication is about shouting it from the rooftops, our aim is to help you do that in a way that is true to you.

LETS GET PHYSICAL DIGITAL
The Friction Collective team are most definitely children of the digital age, we eat, sleep and breathe tech.
We get it and we understand that every business, company, charity, artist, brand is different. These aren’t off the peg, factory made solutions. We wouldn’t be seen dead in those. We can tailor the content that we make for you to suit the platform you want to use and the audience that you’re addressing.

DEEP AND MEANINGFUL
It is absolutely crucial that media content is meaningful. Meaningful Brands have outperformed the stock market by 206% over the last 10 years.
Through creating mindful, honest and beautifully shot content, we will help you tell your story.

WE’LL LOVE YOU FOREVER
We’re looking at the bigger picture, which is why we help you lay down the foundations for future projects.
We don’t have to just do a hit and run, instead we can pick you up in a limo (disclaimer: we probably won’t pick you up in a limo) and play ‘I spy’ all the way to the destination.

What we mean is, we are in it for the long term; whether we continue to create great content for you or whether we give you the tools to do it yourself.