Jake Dyson – Lighting product films and interview for the Japanese market

Jake has his own range of lighting products within the Dyson organisation.
Jakes new Task Light uses technology to read ambient light to match or complement the output and colour temperature to suit the user and is also operated from a smart phone app.
Earlier in the year we spent a week capturing time and hyper lapses of real world sun rise and sets using state of the art motion control and sliders. Said to be the only existing fully tracked sun rise and set to exist the footage was stitched together using thousands of high res photographs.

Once the product films had been made Jake wanted to explain how the product worked and what its unique abilities are, to businesses and the public.

Director: Steve
DoP: Fin
Cam opp: Jack
AC: Rich
Assistant: Josh