Dyson V10 Cordless Vacuum on-line video series

Dyson needed a series of promotional videos that felt natural and real but had a cinematic edge to illustrate the advantages of their new V10 Vacuum cleaner.
After a long process working through ideas and story boarding we hit on a style that did both. This was achieved by using ‘state of  the art’ camera gimbals and rigs, drones and sensitive lighting effects and a real family as the actors and location home as the setting.

Director: Dan Gould
DoP: Fin Davies
Producer: Lewis Smith
Sound Design: Patrick Henchman
Gaffer: Jack
Runner: Nick