Dyson ‘In Store Personalisation’ Social Media video ad
To create a short, stylish and beautiful social promo to elevate their ‘in store’ packaging personalisation service.
DIRECTION & CREATIVE
Taking a large leaf out of the very successful M&S ads we set out to create something with a sexy and quality appeal around the process of gold leaf stamping. Shot entirely in store we took over the top floor of their London retail unit and had a small motion control arm perform the final product reveal clip.
DoP and cinematography: Fin Davies
Gaffer: Bill Beaument
Awesome team. Can’t speak highly enough of the Friction lot. Have had the pleasure of working with them for years now and it’s always spot on.