Dyson ‘hair care’ ‘How To’ video series

Dyson has recently moved into the Hair Care market and required a stylised and unique look and feel to distinguish this set of videos from the more domestic product ranges.

Having previously produced videos for ‘above the line’ advertising, we were tasked with bringing some of the styles and effects from that series into the on-line video series.
Using beauty lighting and slow motion enabled us to add the feeling of quality and pleasure with the products abilities.

We produced around 12 identically lit and sequenced ‘How To’ videos of different characters, hair types and style requirements.

These are just 2 examples from the set, that are currently doing really well on line.

Director: James Martin
DoP: Fin
Gaffer/lighting assistant: Jack
Runner: Nick